Position UTRGV as a brand-new university offering innovative and exciting education opportunities to Rio Grande Valley citizens, energizing the local economy and inspiring residents to think bigger about their collective future.
The "We Will" brand idea emphasizes a powerful commitment to bringing communities together and empowering multicultural students and their communities. By fostering inspirational opportunities and celebrating accomplishments, the campaign uplifts UTRGV’s message, positioning the institution as a force for positive impact, benefiting not only students but also the wider community and the state of Texas.
UTRGV integrated the “We Will” campaign across multiple platforms, including print, online, social media, and grand-opening events, generating excitement and buy-in for the messaging platform.
UTRGV’s first-year enrollment goals were exceeded by more than 1,000 students, enrolling just over 29,000 students in fall 2015.
The campaign generated 3,000 applications for 50 coveted seats in the university’s inaugural medical school class.
Branding, Television, Print, OOH, Motion, Digital Advertising
Collaborated with Creative Director, and Account Manager.
Designed, laid out, and sequenced all communication materials.
Provided final design for stadium roof.
Provided final design for key environmental locations.
Developed creative strategy.
Designed logotype.
Made font selection.
Made photographic selections.
Created Photo Composites.
I worked with David for over a year at Ithaca College, where he was the Art Director. David is energetic, determined, and intellectually curious, tackling challenges head-on. As Creative Director, I relied on his adaptability and strategic, creative solutions. He excels at supervising designers, collaborating with the team, and explaining complex concepts clearly. David is a talented and outstanding designer who will excel in any future role.
