The Lumen logo rebrand reflects CenturyLink’s evolution into a modern, technology-driven brand, now known as "the platform for anything." The simplified name (developed by D’Rozario and partners) and sleek, approachable design ensure immediate recognition while balancing innovation with consumer accessibility, positioning Lumen as a versatile leader in the tech space for a broad B2C audience.
Brand Identity, Environmental Way-finding
Collaborated with Creative Director, and Account Manager.
Designed, laid out, and sequenced all communication materials.
Provided final design for stadium roof.
Provided final design for key environmental locations.
Developed creative strategy.
Designed logotype.
Made font selection.
Made photographic selections.
Created Photo Composites.
There are people who do their job and people who live their profession. David lives it.
With innate talent honed at MCAD, his attention to detail and approach make him ideal for any design, creative, or branding project.
in my 20+ years of knowing him, he continues to excel and execute.
give him a shot… he won’t miss.
