David has been our go-to designer for over a decade. He’s a talented, reliable partner and collaborator. Even with challenging feedback, he consistently delivers high-quality revisions. Together, we’ve made many clients very happy!
CORPORATE IDENTITY CASE STUDY, 2024
Sealife
Response,
Rehab, and
Research
CHALLENGE
The client needed a new brand identity that communicated the full range of their work—sealife response, rehab, and research in the Pacific Northwest—while being approachable and genuine to resonate with tribal and community leaders. The identity had to align with their mission and values, while also being adaptable for use under challenging environmental conditions at sea (day/night, rain/clouds). Additionally, as a non-profit, the branding initiatives required cost-effective solutions to ensure financial sustainability.
SOLUTION
To address the client’s need for a comprehensive identity, we embraced the name “BlueHope” and supplemented it with the tagline “PAC NW Sealife Species Assist,” which clearly communicates their range of expertise and regional focus. We designed a logo that not only conveys their mission but also softens the clinical nature of their work, making it more approachable. The logo and connecting tag work in 1-color, making it a cost-effective asset to reproduce. To captivate audiences, we incorporated stunning sea life photography from conservation photographer Jem Cresswell. The font, crisp and clean, ensures legibility in challenging conditions, while the color palette—mid-range aqua shades paired with an urgent bright fluorescent yellow—strikes a balance between light and dark environments, ensuring the identity stands out in all situations.
CAPABILITIES
Brand, Digital, Product Development, Environmental, Wearables, Print, Naming, Marketing
ROLE
Collaborated with external partnership.
Designed, laid out, and sequenced all communication materials.
Designed Logo
Concepted and wrote tagline
Selected fonts.
Developed color pallets.
Designed brand-coordinated interior space.
Managed creative results for all creative reviews.
Implemented revisions through to completion.
Selected Photographer.
Created custom graphics.
Created and Designed App.
Created icons for App.
Designed uniforms.
Designed interior space.