Codoxo
Technology B2B Social Media Launch Campaign
Creative Strategy / Identity Design
The client came to us to launch a social campaign for their new AI-driven healthcare payment integrity platform. We aligned with the existing identity while expanding the visual toolbox, so each daily post felt fresh over the course of a month-long launch period, yet unmistakably part of the same system—built around a modern, contemporary expression of transformation.
Creative Strategy
Existing Graphic Foundation
We began by grounding the work in the client’s existing graphic foundation—color, typography, and core visual cues that already carried brand recognition. From that base, we clarified the essential elements worth preserving, so the campaign could evolve the look without losing its identity or credibility.
Research Discovery
Through research and visual exploration, we isolated a transformation language built on bold, simple, and clean key art graphics. Central to the system was a distinct transformation line—an intentional visual gesture that carried each composition from one point to an entirely new one, symbolizing the platform’s impact.
Identity Design
Copy Tone
In collaboration with our writer Jan Pettit, the copy was shaped for a B2B audience with a slightly irreverent edge. The tone balanced credibility and clarity with just enough attitude to stand out in a typically conservative category.
Patterns
Graphic Assets
We developed multiple “transformation” patterns that work across two LinkedIn post formats, adaptable to both dark and light variations. Together, they formed a flexible visual library that kept the campaign cohesive while allowing daily content to feel fresh and dynamic. The challenge was in creating ultra-simple graphics that communicated transformation while still having space for text.
Headline Style
Headline typography was designed for clarity, impact, and fast comprehension in a social environment. Bold numerics, tight character counts, and a strict type hierarchy ensured each post communicated its message instantly while maintaining visual consistency across the campaign.
Photo Masks
Masks & Photo Assets
We developed a custom slip-shadow technique to bring human presence into the campaign, featuring a diverse mix of genders and ethnicities. Designed to work horizontally and vertically in tight spaces, the system communicates transformation efficiently while keeping the focus on the people behind the data.
Campaign Video
With Payers and Providers as the primary focus of this campaign, we developed a custom slip-shadow technique to showcase each within our “transformation“ concept, while integrating a mix of gender and ethnicity.
