Brand Idea, “Amana Made”
“Amana Made” embodies the past, present, and future of Amana. The pride and craftsmanship they started with and continue practicing to this day. The wholesome, genuine spirit that greets every guest. The sustainability practices they implement to sustain their land in an eco-friendly manner. The reputation that has and will stand behind everything they make as it’s passed from generation to generation.
This idea needed to be defined, documented and brought to life so they could see and understand how to consistently represent themselves to the larger Amana community and to the public.
This is the result.