Purpose

We are an award-winning MarCom creative branding consultancy with a Midwest work ethic and twenty-plus years of experience positioning brand point-of-view. We specialize in building dynamic storytelling to convey your brand's emotion through foundation development, creative and campaign strategy, identity, and product ideas, creating touch points that compel attention and motivate engagement within and beyond specialized industries.

Services

Our branding expertise covers a wide range of areas, including corporate and retail, B2B and B2C, graphics and identity, brand strategy and positioning, product and packaging design, exhibitions and installations, websites and digital experiences, advertising and communications, objects and spaces.

Process

Our creative process is designed to thoroughly research, evaluate, and implement core concepts that strengthen your brand’s presence and audience engagement. We ensure consistency and impact across all channels by developing a ‘bulletproof’ Centering Idea and delivering cohesive content. This adaptable approach not only refines your brand but also positions it for lasting success in an ever-evolving marketplace. Recognizing not every project requires this level of foundation work, we tailor our process to fit other project cycles, from full vertical development to final asset execution and production consultation.

The Teammate

  • null

    David Schrimpf

    Owner and Creative Director, Motorcycle Rider.

Built with Soul. Delivered with Sense.

Based in Minneapolis, David is a seasoned creative leader with 30 years of experience shaping brands that connect deeply and endure. Guided by equal parts heart and insight, he brings a soulful approach to storytelling and a strategic mindset to execution—delivering work that not only looks good, but works hard.

David began his career at Carmichael Lynch Advertising, where he honed his eye for craft and developed a deep appreciation for smart, culturally attuned creative. Since then, he has led work for national and global brands across lifestyle, retail, and nonprofit sectors—distilling complex challenges into emotionally intelligent brand narratives that move people and move the needle.

A graduate of both Ithaca College and the Minneapolis College of Art and Design, David blends a foundation in communications with a refined design sensibility. He thrives in both collaborative and leadership roles, bringing professionalism, reliability, and deep creative insight to every engagement.

He believes the best ideas are built with soul and delivered with sense—shaped by purpose, powered by design, and always rooted in what makes people feel something.

Why partner with us.

EXPERIENCE

With three decades of award-winning creative strategy and a proven track record in both B2B and B2C marketing sectors, we bring a wealth of experience and innovation to the table.

STRATEGIC

Our ability to develop and execute comprehensive creative strategies has driven significant brand growth for numerous Fortune companies and non-profit organizations.

FLEXIBLE

Our expertise spans digital and print media, retail marketing principles, and the latest industry trends.

1/1

Our empathy in leading teams, fostering client relationships, and compelling audiences informs our ability to meet people where they’re at in their brand journey.

DRIVEN

Hiring us means gaining a dedicated, visionary leader committed to driving your creative initiatives to new heights.

BIG PICTURE

With our experience directing globally, nationally, and locally scaled projects, we see the big picture, focusing on what truly matters throughout each stage of development.

What happens when the joy of creating something smart, something fresh, and something true goes to work for you?

LET’S FIND OUT LET’S FIND OUT