KEY-ART CREATION, 2002
The
Minneapolis
Children’s
Theatre
CHALLENGE
With minimal direction from our client, we aimed to preserve the nostalgic, classic quality of the story's origins as a book. We carefully selected an illustrator whose style captured this essence, creating a visual foundation that would resonate with audiences of all ages and draw them into the production.
SOLUTION
To honor the story’s origins and engage a broad audience, we collaborated closely with our chosen illustrator to craft key art and a logotype that evoked a timeless, nostalgic feel. Through intentional design choices and artistic direction, we created a cohesive aesthetic that bridged the story’s classic beginnings with its appeal to contemporary audiences, ensuring the production resonated across generations.
CAPABILITIES
Identity, Digital, Environmental, Print, Advertising
ROLE
Developed and advanced creative strategies to drive the evolution of our creative approach. Curated and collaborated with a visual artist to produce impactful visuals. Designed and laid out all communications to ensure cohesive and engaging messaging."