U1X_5
Paper B2B Specification Guide Section Photography
Brand Strategy / Creative Strategy / Identity Design
Our client requested section photography for an updated Utopia swatchbook to better clarify the full product range. The new imagery was designed to give each grade a distinct visual identity, making the portfolio easier to understand at a glance.
Creative Strategy
Concept Development
The swatchbook pairs each paper tier with curated symbols, demonstrating how performance and thoughtful design work together to inspire creative results.
Identity Design
Finished Photography
Cover
Bee and Flower
Premium
Earings and Necklace
U1X Green
Tea and Lemon
Utopia 2
Tshirt and Jeans
Utopia 3
Milk and Cookies
For this concept, we selected photographer Ben MaKean, whose work naturally explores relationships between objects, materials, and environments. His compositions emphasize thoughtful pairings—project and paper, form and function—visually reinforcing the idea that the right sheet elevates the right creative outcome.
